About us

B.Luu, named after owner Bachmai Luu, is a haven for fashionistas in the Pasadena area and beyond.

About us

Located at The Commons in Pasadena, this 1100 square foot upscale boutique showcases some of the most popular designers in the fashion industry, and also features cutting edge local talent that typically can only be found on the Westside and in Beverly Hills. B.Luu carries the latest designers such as Alice+Olivia, Patterson J. Kincaid, Krisa, Lanston, Michael Stars, Dolce Vita, Hudson, AG, Ella Moss, Foley+Corinna, Dini’s Jeweled Flip Flops, Alpinestars, Jewelry by local designer Robyn Rhodes and much more.

B.Luu’s jaw dropping styles and signature warm and helpful approach in assisting customers has consistently drawn the media’s attention. As a result, B.Luu has been featured on The Style Network, Washingtonpost.com, Lucky Magazine, Los Angeles Magazine and LA Weekly.

This boutique is a one-stop shop. Edgy tees? Check. The latest denim? Check. The perfect party dress? Check. An outfit for the date with the bad boy you know you shouldn’t be going out with? Check. Even an outfit for the date with the guy you would bring home to Mom? Check Check.

The B.Luu experience is all about you. B.Luu’s accommodating and personable staff will make your shopping experience easy from the moment you walk in the door. Whether it be offering you a glass of champagne or a beer for the gentleman in tow, the B.Luu stylists will accentuate your inner diva while in the store and send you away with bags of confidence to enhance your wardrobe with the essentials needed to suit your personal and unique sense of style.

But that’s not all . . . B.Luu is continuously offering specials and promotions. In fact, Bachmai always has her loyal customers on her mind and is known for special ordering selections for them even if she is not carrying a particular item in the store. Even better, B.Luu’s new arrivals are immediately posted on Facebook, Instagram and Twitter alerts are sent to notify her devoted followers about their newest arrivals. Ultimately, Bachmai’s love for fashion and desire to beautify the world one girl at a time is evident and shines in every aspect of her business.

Bachmai is at once the perfect girlfriend, and the kind of girl who will give you an honest opinion about the items you are considering adding to your wardrobe – and can also talk sports with the gentleman who may be accompanying you.

Essentially, Bachmai views her boutique as the culmination of her life-long enthusiasm for fashion. After obtaining her MBA from Pepperdine’s Graziadio School of Business and Management, Bachmai initially put her creative talents to use in marketing and advertising. However, in 2001, her passion for all things fashion and knack for spotting the latest trends called her to follow her dream and open B.Luu.